Nikon today added two new Ambassadors to the previous 35: Tina Sokolovska and Brandon Woelful.
On Nikon's Ambassador Page, you can discover more about all 37 Ambassadors. However, I thought it might be interesting to see how Nikon categorizes each Ambassador (each Ambassador may list more than one specialty). What you get when you compile that information is the following:
- 17 Portrait
- 7 Wedding
- 5 Photojournalist
- 4 each of Filmmakers and Wildlife
- 3 Fashion
- 2 each of Artist, Commercial, Director, Documentary, Educator, Event, Sports, Travel
- and only one each of Action, Adventure, Aviation, Beauty, Boudoir, Celebrity, Fine Art, Landscape, Lifestyle, Lighting, Live Performance, Macro, Nature, Video
I guess my question is this: does that "balance" accurately reflect who Nikon is selling cameras to?
Importantly there's this Nikon line: "[The Ambassadors] communicate the needs of working pros to Nikon [and] provide valuable insights about the direction of the imaging industry." Over half the categories Nikon lists are slanted to the Portrait/Event type of photography you'd find at WPPI. I'm thinking that Landscape and Travel seem underrepresented. Though there are indeed fewer professionals making money off those two categories than the others, those buying Nikon cameras are likely doing more of these kinds of work than is represented by the Ambassadors.