Issued May 23rd: "At Nikon, we remain committed to providing the highest quality imaging products and value to our customers. Due to the recent tariffs, a necessary price adjustment for products will take effect on June 23, 2025. We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions. We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community."
Multiple dealers tell me that they have several pages worth of new price adjustments that will go into effect on June 23rd. I'll repeat my earlier suggestion with a slight modifier: if you're interested in any Nikon lens sourced in China, now would be the time to buy it. Those lenses are:
- 17-28mm f/2.8
- 20mm f/1.8 S
- 24mm f/1.7 DX
- 24mm f/1.8 S
- 24-50mm f/4-6.3
- 28-75mm f/2.8
- 28-400mm f/4-8 VR
- 35mm f/1.8 S
- 50mm f/2.8 MC
- 70-180mm f/2.8
- 85mm f/1.2 S
- 85mm f/1.8 S
- 180-600mm f/5.6-6.3 VR
- 400mm f/4.5 VR S
- 600mm f/6.3 PF VR S
- 800mm f/6.3 PF VR S
I'm told that NikonUSA isn't just slapping a tariff percentage increase on their pricing. It appears that their word usage is accurate: "price adjustment." That appears to indicate that Nikon is willing to absorb some of the tariff for the time being. That also may be because of inventory already in the US (which would imply another adjustment may be necessary in the future).
Nikon's recent year-end financial disclosure, along with their forecast for the coming year (April 2025 through March 2026), indicates that Nikon is once again chasing market share. That's probably one reason why they're willing to absorb some of the tariff for the time being.
This, however, is not the last we'll hear about "price adjustments" this year, for sure. Nikon manufactures in four countries with different tariffs (both current and implied by the on-again-off-again nature of the Trump Tariff Taxes). Negotiations would have to settle on a fixed rate that can be predicted for four different countries, plus Nikon will have to re-evaluate global market size and what they want to do about the changes that occur in that as the US imports fewer products. My prediction is that we'll see multiple price adjustments between now and the year-end holidays, and then some sales of overbuilt inventory during the holidays. Guessing how much you'll pay in the future for any item is just that, a guess.
