Nikon Z System News and Commentary

News and commentary appropriate to Nikon Z system users. Latest post on top.
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Space Turns into a Cloud

Nikon Image Space (NIS), Nikon’s long-neglected, underutilized, under marketed, and almost not-there cloud initiative, is going the way of the dodo on October 15th. 

In an email to Nikon Image Space customers (not all of whom received it yet), Nikon announced what’s about to happen:

  • 10/15/26: all features on Nikon Image Space except for bulk download will be terminated.
  • 4/15/27: all data will be permanently deleted. 

So basically if you were using NIS, you have until the next US tax day to download your data.

Meanwhile, Nikon Imaging Cloud (NIC) will gain 5GB of image storage and sharing capability on October 14th, 2026, the day before the NIS shutdown begins.

This is not unexpected. Nikon’s sprawling software suite was out-of-control, and requires too many hoops to jump through for most users to take advantage of everything Nikon was offering. We’ll see if this helps. But because Nikon almost never brings direct customer feedback into the processes that update all this stuff, we need to see the finished results before deeming this any kind of success. The current process for connecting your camera to NIC is pretty convoluted, for instance, so I’m not sure if the NIS termination is more about just some internal group consolidation or actually trying to fix and extend the user experience of camera-to-cloud. 

I do have some issues with Nikon’s email, though, as it shows once again that they’re not particularly customer-aware. The email says “storage and image sharing features of [NIS] will be added to [NIC].” Great, but what, exactly does that mean? The first question out of almost every customers’ mouth would be “will you transfer my images over?” There’s no answer to that question at the moment, and the “encouragement” to download your currently saved images from NIS seems to suggest they won’t be. 

Here’s the email Nikon should have sent:

“In order to provide a better service and experience to our customers, we have decided to combine NIS and NIC. The result will end up under the NIC name, as all of our current cameras now support NIC directly. The benefit to you will be a simpler system of moving your images to the cloud and storing them. We’ll continue to provide 5GB of free space for you to do that, and by consolidating the two previous services we’ll be making it easier for you to use that.”

And from there, go on to describe the timing and details.

Mastering Nikon Video

That’s right, I have a new book available: Mastering Nikon Video. 

My latest book is intended for Z System camera users that struggle with understanding what Nikon did to support video, and how to get the best video results out of their camera. Yes, Nikon says just flip the Live View switch, but there are a ton of consequences and things to deal with when you flip that switch. This book explains everything you need to know about recording video, and in a way that you can understand. 

With Mastering Nikon Video I’m doing something a little different than I normally do. Typically once I’ve finished writing a Mastering book, I both spend some time doing a deeper edit on it as well as pass it by a few well-chosen readers to see if there are things I need to flesh out more. This time, however, I’m releasing the book immediately upon completing the full, initially-edited version. I’m doing that for two reasons:

  1. Explain video more” has been the number one book request for quite some time among my customers. They know my visual creator background actually started mostly with filmmaking and video, and they want to learn everything I know about that, not the simple video instructions I provide in my Complete Guides. In releasing this book a bit earlier in my process than I typically do, I’m trying to satisfy all that pent up demand I’ve been ignoring.
  2. I have several aspects of the book I want to work on more, but I’m first curious as to whether readers agree with what those are or have other video issues they want me to address. I’d rather spend my next writing efforts filling in gaps or adding explanations that you need rather than relying upon my own ideas of what might benefit from some more work. Since I provide free updates when I do revise a work, you’re not really losing anything by getting this early version.

I should emphasize, while this is an early version, it’s a complete, finished book. I step through everything you need to know, providing both background and reasons why things are as they are in Nikon’s video implementation. That means addressing every VIDEO RECORDING menu option and every g Video Custom Setting. But it also means a complete history and explanation about frame sizes, frame rates, compression, plus much more. Three additional areas of typical confusion (exposure, focus, and tonal choices) are all dealt with directly with their own chapters. I’m confident that everyone who gets this book will be learning something about Nikon video that they don’t already know. 

While the printed page count may seem short (~270 pages in paperback PDF format [I also supply an ePub file for ereaders]), I’ve tried to be direct and concise with this book, as I want you to really read it from start to finish. Again, I have my own ideas about where I might eventually expand and elaborate it for future versions, but I really want to hear your opinions before I tackle fleshing everything I can out of the “mastering video” title. 

Click here to order the book

30 fps and be there...

Oh Dear, NikonUSA, What Have You Done?

Update: Nikon eventually restored the All capability and table-view as the default. So a temporary disruption. One of the joys of updating Web sites is that sometimes the wrong behaviors get resurfaced. 

I was doing some research for my next book and went to the NikonUSA Web site to look up a lens. As I often do I clicked on All lenses. What I got was a table of 15 lenses. Wait, what? 

It turns out that NikonUSA has redesigned this section of their site, now allowing a tiled view, list view, and table view. List view (which is really a list-plus-more view)  and Tiled view say they'll show you all lenses, but don’t. The old default Table view currently only shows 15 items at a time, and the Next Page indicator is not visible on my Retina display without scrolling. Actually, it’s below the footnotes, which aren’t short, and it simply is a 1, 2, 3, 4, and 5, which I guess the designers hope the site visitor will interpret as page number. And by the way, a default of “sort by lens mount” produces lens lists in a seemingly random order. Oopsie. 

None of the camera makers seem to know how to help site visitors see the current promoted items (the marketing messages) while still easily navigating to something specific. It’s not an easy problem to solve. NikonUSA hasn’t solved it, and this iteration is worse than before. 

As many of you know, I’m in the middle of site redesigning myself, so I’m keenly sensitive to the problems site developers run into. In particular, Google’s insistence that all sites have to be fully display responsive leads to all kinds of issues and now has us all locked in doomscrolling to find things. The more things you need to have present on your site, the bigger the problems become as you try to deal with both mobile and desktop. And then there’s light (daytime) and dark (nighttime) modes to be dealt with, too. 

Complex, complicated, deep, broad, and detailed information is really tough to do right in a way that the site visitor immediately has an idea what to do, where they can go, and how they can get there. 

Where Have the BIG Firmware Releases Gone?

Z9 owners were regularly treated to a “new camera” via the massive firmware releases that periodically added features and customizations. This near constant iteration resulted in a lot of positive press for Nikon, and established the Z9 as a critical pro tool with ever-expanding abilities. 

Ironically, the last truly big Z9 update was from version 5.20 to 5.30 back in December of last year, and it did not address a number of things still missing in the Z9 that other Z9-generation cameras now have (apparently no Z9 user needs to get their images to the cloud, let alone a Nikon cloud). So all that positive feeling has now started to dissipate. Even more so because big firmware updates for other cameras haven’t been happening this year, either.

ZR users, for instance, have expected some of the key missing “cinema” elements to be addressed, but in the almost year since the camera appeared we’ve only gotten a few modest bug fixes. Bug fixes are always welcome, but just as with the seminal Z9, Nikon received a plethora of feedback that should have driven bigger firmware updates with the ZR, as well. We just haven’t really seen any reaction out of Tokyo (or is it Los Angeles?) yet. 

This is a tricky territory to navigate (firmware updates, that is). On the one hand, if you save “big” features, functions, and performance changes up, the next full iteration of a model looks more impressive and has more things marketing can do some AI slop on in the eventual press release (Nikon’s press releases are now so formulaic, I can write them in my sleep, so an AI should be able to do this tout suite [hmm, another article idea]). On the other hand, serious users buying US$2000+ cameras aren’t buying every generation of a camera, but still want to feel like their brand is not neglecting them as tech keeps ticking onward.

As readers of my sites know, I’m an advocate of skipping generations. Don’t buy every generation of a camera (e.g. Z6, Z6II, and Z6III). Buy a product, use it through a complete update cycle and rejoin the buying with the subsequent later cycle (e.g. Z6, then Z6III). Cameras have been remarkably good for almost two decades now, so chasing incremental improvements really doesn’t pay off. You need a major platform change to get useful things. 

Or you need a Big Firmware Update ;~).

Nikon has been hoist on their own petard at this point, though that tends to get misrepresented by many. Many felt the big firmware updates with the Z9 that uncovered a slew of new features and kept me busy updating my book was a sign that Nikon was listening to users and improving their product willingly. 

Not exactly. As many of you may remember, I characterized it differently. The Z9 hardware was ready before the Z9 firmware was. Nikon shipped the initial camera with quite a few things that had been on the software critical path left out, then kept the firmware team executing until they had finally caught up with all the originally intended features. Coupled with that, they did listen better and incorporate some user suggestions along the way, including a couple of mine, but the primary reason we got big firmware updates was that the Z9 wasn’t finished when it was launched. 

And again, the Z9 still isn’t finished. Nikon Imaging Cloud, Flexible Picture Controls, several Custom Settings, HEIF support, and a few more items have appeared on subsequent Z9-generation cameras but never made it to the progenitor. I’m sure a Z9II will pick up those things, and thus the slipped schedule of the Z9II may be the reason why we didn’t get a Z9 firmware 6.0 to incorporate them, as the Z9II was supposed to happen sooner. 

Coupled with no new cameras in a year, the decline in big firmware updates means that Nikon hasn’t much to crow about on the camera front. Correct that: they’ve had nothing to squawk about. Connect that with price increases and Nikon PR has had a bad year. Is it a wonder that sales are down from forecasts? 

Let me conclude by offering my thoughts on the coming months. I suspect that we will get another big firmware update this fall or winter, and specifically for the ZR. Nikon needs to shore up some things on their only current cinema camera if they want to hold serve. But other than that, I think it won’t be until the Z9II hits that we see anything else on the feature, function, customization, or performance side that is significant. We’ve just gone through a cycle of bug fix updates for most models, and nothing new appeared during that, so I believe Nikon is holding the Next Big Things for the Z9II launch at this point. 

And of course you’re going to start peppering me with questions about when that will be. My best estimate has been and continues to be start-of-the-new-year plus or minus a month. In other words December 2026 through February 2027. However, as I’ve talked with manufacturers, suppliers, and others in the know recently, we’ve had multiple cameras postponed in 2026, not just from Nikon. The memory shortage is obviously not helping, but I’ve seen reports of several other components that are causing severe timing issues for the camera companies. So my Z9II expected date may slip further. Still, my current estimate is somewhere very near the year changeover; I haven’t yet heard anything that would change that prediction.

Here’s the real problem Nikon is facing. It’s not the lack of big firmware updates. It’s not delays in shipping new products. Nope, it’s really the fact that in long periods of quiet as we’re currently experiencing, the lack of any Nikon marketing messaging erodes confidence in the user base. Users wonder whether or not there’s a bigger issue with their brand of choice. Particularly when other companies that recently passed Nikon by—(cough) Sony—seem to be more active and moving forward with interesting products and messages. 

I’ve written it before: Nikon is their own worst enemy, and that starts with product marketing and extends to all marketing and customer relations. The real issue is that there’s no consistency to Nikon’s messaging, and they often go into complete periods of message lapse that worries their best customers, and each time that happens it causes a few more to leak to other brands. Nikon did not really address this issue in the DSLR era, and now that’s extended well into the mirrorless era. It’s a fundamental flaw in their organization and management, and one that doesn’t play in the current world expectation of overcommunication. 

—————

Bonus coverage: On a related note, it has now been almost three months since the development announcement for the 120-300mm f/2.8 TC VR S. The most likely user of this lens, the sports photographer, is just starting up their big fall schedules, and once you’re into that cycle, you’re not really looking to update or add to your gear, as your hands are full just going from game to game and delivering images to clients. Several Nikon-wielding sports pros have been asking me “when will this lens appear?” That’s a little tricky, in that development announcements tend to happen three to six months prior to actual launch. We’re just about to head into that window, so it could be any time in the next month or two. But again, the silence is not helping Nikon, and delivering in October would be a big miss in terms of when that lens would have been most appreciated and purchased. And if it slips past December delivery, it would be a huge miss, in that it would miss year-end tax write-offs for this same group. Put a different way, anything past December would reduce the urgency at which the sports professional might consider picking up this lens. 

Things aren’t helped by the fact that Nikon doesn’t have a D500 update in the Z-mount (e.g. Z70 or Z90 speed-oriented camera). The 120-300mm (and 420mm with the teleconverter invoked) has very solid use cases for sports with FX bodies, but those users alone would limit the upside of that lens. 120-300mm (and 420mm with teleconverter) would be a solid wildlife lens on DX, expanding the sales market, as it would be effectively 180-450mm f/2.8 with a 630mm f/4 option. 

So once again I have to take issue with the coordination of product planning between the camera group and the NIKKOR lens group: it’s like they’re not on the same page. The sum of the parts (cameras, lenses) should actually be greater than the sum of the parts when product management gets their job done correctly. I’ll note that Nikon missed their goal of a 2:1 attachment rate (two lenses sold for every camera sold), and is mired down just under the historical 1.5:1 rate. What I’m writing about here is one of the reasons for that result. Nikon’s lack of marketing messaging of any note is another. (I’m sure Nikon will blame it on component shortages, tariffs, and other things, but they’re wrong: the real issue lives in the corporate offices and could be seen by installing a mirror.)

The Number One Question I’m Getting

Every year this time I get the questions about when Nikon will release their next camera (or lens). That’s because the Z-mount customer has been conditioned to expect fall releases. The over/under for camera releases by Nikon is August. In the past they’ve released six cameras in the April to July time frame, and seven in the September to November time frame (the original Z6/Z7 were announced exactly in between, in August. 

The queries are a bit stronger this year, as Nikon hasn’t introduced any camera since the ZR last September, and no still-oriented camera since the Z5II in April 2025. Moreover, the Z9II is overdue, as it missed the usual four-year pro update cycle.

As I’ve been writing all year, I don’t expect Nikon’s next camera announcement until after Labor Day. And now we see a hint of that in the Nikon Q1 financials just released: “downward revision to the 1H sales plan” is a clear clue that nothing sigificant gets released in the July through September quarter (e.g. even a September announcement may not ship to customers until October). It’s not a big thing, but Nikon took out about 50,000 camera units from their fiscal year forecast, which is about what I’d expect from not shipping anything new in Q2 (July to September). Essentially, delays in new product introductions seem to be pushing volume into the next fiscal year, as lenses also saw a 50,000 unit reduction.

Nikon is claiming these reductions are also due to overall digital camera sales declines in China (marketwide, not just Nikon), but typically new product introductions tend to goose the numbers about the way Nikon originally forecast and is now discounting. Given Nikon’s new fiscal volume estimates, I’d have to guess that one new camera ships in the Q3 time frame (October to December), and another in Q4 (January to March, 2027). That’s pretty much onboard with what I’ve been hearing and writing about all year: one fall intro, one late 26/early 27 intro. 

One final note on the Q1 numbers: imaging products inventories has been slow growing (about 6% over the past year). Nothing worrisome, but if that continues I’d expect to see more aggressive discounting in the Christmas selling season.

Will We Get Unique NIKKORs Again?

So here’s a question to ask yourself: what NIKKOR lens currently stands out as unique across all mounts these days?

Answer: 50mm f/0.95 NOCT.

Runner Ups: the 135mm f/1.8 Plena, 600mm f/6.3 VR S, and 800mm f/6.3 VR S.

Also considered: 28-400mm f/4-8 VR, 28-135mm f/4 PZ.

There was a time back in the film SLR and DSLR F-mount cycles when Nikon was continuous iterating truly unique lenses that no one else had: first zoom, first autofocus lens, first exotic telephotos, first 17-35mm f/2.8, first, first, first. And often times, those lenses stayed unique for a period of years. 

With the Z-mount Nikon seems gone more conservative and mainstream with their NIKKOR offerings. Instead of unique focal lengths and apertures, which drives different uses, we instead have seen Nikon opt for highest possible performance at well-known focal lengths and aperture combinations that are known to sell in quantity.

Don’t get me wrong. I’m not complaining about the quality of Nikon’s Z-mount offerings. With very few exceptions they’ve all turned out to be at or near best-in-class, and edge-to-edge sharpness with few other drawbacks makes for detailed, sharp, and anomaly-free images. I’m all for that.

What’s missing this time around seems to be true creativity in optics: designing lenses that just haven’t existed before, or which push extremes more extremely, as does the NOCT, which is probably the best testing lens to ever hit the byThom labs. Likewise, the 400mm f/2.8 TC VR S put exotic telephotos on notice that there’s a new standard in town, though I don’t judge it to be pushing extremes too extremely (Sony’s 400mm f/2.8 is close). 

We have had an odd couple of lens incidentals that now seem to be abandoned. For instance, the OLED display on some of the top S lenses now seems to be a thing of that past (as it should be). At the time some thought it to be a step forward, but my eye is not hovering over the lens barrel, and if the information is available to the lens barrel where I can’t see it, it should also be available in the camera’s displays, right? Oops. Misfire.

What strikes me is that so many of Nikon’s unique F-mount lenses never made it to mirrorless:

  • 8-15mm f/3.5-4.5E fisheye zoom — solved four use cases in one lens
  • 16mm f/2.8 fisheye — created and fulfilled the full-frame fisheye standard for years
  • 17-35mm f/2.8D — at the time, outside the parameters of what you could find elsewhere, and coveted
  • 20-35mm f/2.8D — a forgotten lens that seems pretty well suited to the creator era
  • 35-135mm f/3.5-4.5 — yes, Nikon was there early; Tamron has now usurped the spot with a faster lens
  • 70-180mm f/4.5-5.6D Micro-NIKKOR — hands down the most interesting and practical macro lens I’ve used
  • 180mm f/2.8 — smaller and lighter than the 70-200mm f/2.8 when you just needed something fast near 200mm
  • 180-400mm f/4E TC — no, the 120-300mm f/2.8 TC isn’t going to solve the same problem; and this lens was Nikon’s followup to the popular 200-400mm f/4, one of the great all-around wildlife lenses
  • 200mm f/4D Micro-NIKKOR — about 75,000 users wonder why this lens was left to die in D-dom
  • any PC-E lens — sure, not a big seller, but tilt-shift establishes a camera use well beyond what we can do with current Z-mount lenses

The reason for the lack of more unique lenses in the Z-mount almost certainly is due to bean counters. A few of the lenses I just listed did sell well, but many had smaller customer bases that Nikon may now be afraid of in the current “everything must return instant profit” era.

One question I now have is this: if Nikon were to suddenly get their path-blazing design mojo back, exactly what would that lens or lenses be? The problem now is that Canon, Sigma, Sony, and Tamron have all been nibbling away at unique opportunities, so a lot of “different” lenses Nikon might consider today would now look more copycat than unique. 

Again, I have no problem at all with what Nikon has produced so far in the Z-mount. Most of my needs are now met by lenses better than I used before. And as I age out, my actual needs are narrowing (to lenses I already own). There’s perhaps six to eight lenses that really belong in my gear closet now, though I have a few more. And those six to eight are covered by existing NIKKORs just fine.

Still, I wonder what would happen if Nikon let their optical engineers off their tight bean-counting leash. After all, in the past Nikon was putting out lenses that allowed us to do new things photographically on a pretty regular basis. I still remember the first mountain bike photographer discovering the 16mm f/2.8 fisheye and how that impacted the editorial market almost instantly. As Sontag so clearly explained, photography gets stale if you just do the same old things the same way as the past practitioner has been doing. Even the Insta and Toker communities are discovering that the hard way these days.

Thus my challenge to the NIKKOR group at Nikon is simple: show us the optics that allow us to do things we haven’t been able to do before, and I’ll show you my credit card.

It’s a Lensy Day in the Neighborhood, a Lensy Day...


Tamron today announced the 12-20mm f/2.8 lens, giving Z-mount users another option in the wide angle realm that hasn’t really filled out yet. Tamron specifically is touting the lens for astrophotography and interior photography. This is also a relatively small and light lens, a little longer and heavier than Nikon’s 14-30mm f/4, but still pretty sveldt, particularly considering the f/2.8 aperture. Along with the new lens comes new branding that drops all the Di, VXD, and other letters that used to accompany the lens name, plus a different finish. (Someone at B&H didn’t get the memo, as their banner header and intro article calls it the Di III.) At US$1799, it’s one of Tamron’s pricier lenses in the Z-mount.

This brings Tamron’s Z-mount offerings up to a even dozen. It’s nice to see that the Tamron options are still mostly designing in the cracks of Nikon’s own focal length choices, providing some real choices in the mount.

Meanwhile, Viltrox announced a 26mm f/2.8 that appears remarkably similar to Nikon’s pancake. Yes, there’s some slight difference in the optical element arrangement and charted MTFs, but the similarities are pretty much in your face, including aperture diaphragm, focusing distance, size, and even the “whole lens focus” idea (which Viltrox calls “full-group focusing system”). So which is it? Did Viltrox help Nikon produce the original, or is Viltrox basically cloning the idea? Good question. 

You Can’t Make This Up

In a near perfect example of irony, the Japanese Intellectual Property High Court last week invalidated one of RED’s key patents.

If you’re forgotten, RED used the threat of legal action to hold off competitors from creating raw video files, claiming patent to the idea. RED sent cease and disist letters and demanded licensing fees from anyone trying to create raw video files.

Nikon was the first major player to reject RED’s patent claims and the two initially brought their disagreement to court. Nikon presented fairly clear evidence of prior work as well as obviousness in their briefs and legal arguments. However, before that case could be heard, Nikon bought RED, and Nikon had the case dismissed. 

When the patent that Nikon now held was challenged again in Japan by Panasonic, Nikon reversed position and argued to validate the claims of the (original RED) patent. The Intellectual Property High Court in Japan has now rejected the patent claim, and deemed it invalid. 

Site Updating

I’m (almost) back on a regular schedule again, and that means using the summer slow times to go back and work through editing (and sometimes rewriting) sections of the site. This week I’ve been concentrating on the Lenses section. Here are some of the things to look for:

  • Updated the use of the word NIKKOR, making it all caps to conform with Nikon’s trademark standards.
  • Added recent lenses to the ratings charts, even if they haven’t been reviewed yet.
  • Updated the Best Telephoto Options, Second Safari Lenses, and Rational DX articles to match current thoughts.
  • Changed quite a bit of wording throughout the section to make it more clear and obvious what I’m saying. 

Nikon Out of Sync With Itself

Here we go again. 

The latest Nikon camera firmware release (version 1.10 for the Nikon Z50II) has renamed things. This time, it’s “Cloud Picture Control” being renamed to “Imaging Recipe.” Apparently someone at Nikon finally noticed that their naming conventions across their products don’t match. For what it’s worth, both Nikon’s names here are wrong from a sound product marketing management viewpoint. It should be Picture Control Basic, Picture Control Creative, and Picture Control Recipe, not Picture Control, Creative Picture Control, and Imaging Recipe.

The out of sync problem? Well, other Nikon cameras now need a firmware update to update the wording to match.

This is the problem that happens when you rush things and don’t have all parts of the company talking (and agreeing) with one another. From the user perspective, names that are different and keep changing cause cognitive dissonance and confusion about what is what. When you put that naming confusion on top of the unique and strange UI necessary to even connect your camera to Nikon Imaging Cloud (where Recipes mostly come from), you almost certainly get fewer users adapting something you went to great lengths to create. Moreover, that something here (Recipes and Nikon Imaging Cloud) are both unique and useful additions that are getting ignored by most of the Z9-generation users (and if you’re a Z9 user, you’re just SOOL). 

If you make it hard to set up or difficult to understand, users don’t use it. When you make it both difficult to set up and hard to understand, users ignore it. So I have to ask: was Nikon Imaging Cloud and Imaging Recipes just make work for Nikon engineering teams, or did they actually expect users to embrace these new functions?

The truly sad aspect of this is that Nikon is probably the closest to any maker that can say “we have a complete range of products from entry (Z50II) to top-end pro (Z9) that operate and are controlled the same way, and really only differ on performance-related items.” Of course, now the Z50II uses different naming than the others, and the Z9 doesn’t even have the function that was renamed. Oops.

It’s (Finally) ZR Time

Trips, commitments, and some family issues I had to deal with made it so that I didn’t quite get to my full Nikon ZR coverage very quickly. Usually I have a review and book ready within a couple of months after a new camera is introduced, but this time I lagged. My apologies, but I have a present for those of you who waited. 

Nikon emphasizes the ZR as a video camera. Virtually nothing in their marketing materials even talks about possibly using it for still photography. Yet at its core, the ZR is just as good and (mostly) as customizable the very customizable Z6III. A number of people actually photograph via the Rear LCD these days, and prefer it, so I don’t understand Nikon’s lack of still marketing for the ZR.

Hey, I know marketing, maybe I should step in ;~).

But first, let’s deal with the camera fully. My review of the Nikon ZR is now published, and it’s a long screed, even without example images yet. If you’re the type that just wants the bottom line, the ZR is recommended, but conditionally. If you’re doing grab and go video, I’d say there’s no condition (unless you absolutely require 8K instead of 6K). For stills it gets a little trickier, as there is no viewfinder option, so you really have to be ready to compose via the Rear LCD. The good news is that Rear LCD is the best, by far, Nikon has put on a camera. You can definitely use it for still photography, but that works a little differently than with the DSLR-like cameras, and some won’t like that.

I’ve spent a fair amount of time now with the ZR, so I’ve come to grips with it. You’ll find how I did that in my new book Configuring and Using a Nikon ZR for Still Photography. This book checks in as 450+ PDF pages (it also comes in ePub format), and when I say “configure” I mean configure, because Nikon seems to have mostly punted on default choices for still photography. The good news is that you can configure the camera the way you want it to handle, though Nikon did once again forget to let you do a couple things that would have been useful. 

I promised a present, so here it is: Mark Comon (Creative Photo Academy) and I are going to give a free online presentation on using the ZR as a still camera. This is scheduled for July 28th at 5pm Pacific Standard Time (8pm EST). Mark’s been using the ZR as his primary still camera lately, and I’ve got the technical side covered, so by the end of the presentation you’ll not only have seen how good the ZR is, but how I came up with the best configuration to use it for that. I stuff 24 important settings to buttons your fingers touch, and leave the rest to touching the screen. What Mark and I have done is what Nikon’s marketing department should have done, had they not been busy at the Sake bar every night. 

Those who sign up for the presentation (it will be recorded for those of you who can’t make it at the time we give it) will get a quick configuration cheat sheet, one will win a Smallrig set of hardware additions for the ZR, one will get the Special Edition Grew Up Photographic T-shirt, and two will get a free copy of my new book (if you’ve already purchased it, I’ll refund the price to the winners). What did you get from Nikon marketing about stills? [silence]

The State of the DX Lens Set

With today’s introduction of the (resurrected) Tamron 17-70mm f/2.8, it’s probably a good time to re-examine the state of lenses for DX. From the early days of great paucity we’re now in a far better situation, with 53 DX lenses now available.

Let’s start with the zooms (bold-faced entries have been reviewed on this site and the links lead to the review, not the specifications):

We now have 12mm to 300mm (18-450mm full frame equivalent) covered with seven zooms, though it would be nice to get a few more wider options. I tend to point people to the 12-28mm and 16-50mm for basic coverage, and then if they need real telephoto dip into the excellent full frame telephoto options that are available.

Now on to the autofocus primes:

That’s 46 prime lenses from 9mm to 90mm (14-135mm full frame equivalent), though I’m sure I haven’t caught up with the Chinese onslaught yet, plus several seem to re-badges between brands. I have over a dozen of these lenses in my studio, and all of them are competent, some of them excellent (more reviews coming soon).

The Nikon Zf eBook Has Been Updated


Configuring and Using the Nikon Zf has just had a complete revision, bringing it up to the same level as firmware 3.01 on the camera. Rewording, clarifications, additions, and more have occurred. The PDF version is now in color. 

If you own a previous version of this book, please check your Junk/Spam folder for an automated message from my server, which contains your update link. If you haven’t received that by July 1st, let me know and I’ll refresh your links manually. 

What’s Nikon’s Future Z Lineup?

In the past week I’ve touched on Nikon’s medium-term plans as well as what’s happening generally in the camera industry. The question I'm now getting even more than usual is “what’s Nikon’s future camera plans?”

Anticipating new Nikon products is always a risky business. While Nikon has a very specific engineering strategy and tactics that repeats, predicting the exact what and when is tough to get right. 

Here’s what I believe based upon my sources at the moment:

  • The next Z System camera is almost certainly the Z30 iteration (call it the Z30II). Because of the RED acquisition and subsequent ZR design, there’s potential that this iteration turns out a little different than we might normally expect, as it could end up a ZR Junior. I expect this to be an anouncement sometime this summer or early fall.
  • The most important upcoming Z System camera is the Z9II. I’m still hearing “end-of-year, start-of-next year” as the current target announce date, and this is delayed from the original schedule for reasons currently unknown, but almost certainly involving either the EXPEED or image sensor re-design (the most common thing I hear from sources is that Nikon didn’t quite hit their original global shutter goal and backed off to just a faster electronic shutter). The reason this camera is important is that it will establish the next generation of features and performance available in the Z System. And that’s a gating element for a number of other future products, unfortunately (e.g. any eventual Z5, Z6, or Z8 update).
  • Beyond that, it gets very murky. I’m aware of several different ideas Nikon has considered and even prototyped, but none of those have gotten official approval that I know of. From the user base the two greatest demands currently are “Z7 iteration” and “higher-end DX.” Both those potential cameras interact with other products in the lineup, so that requires more top management buy in and that would have occurred during the top management discussions that occur with Nikon’s just ended fiscal year end. In other words, it might only be about now that additional models got green-lighted.

That said, Nikon repeats patterns. The one pattern I think we’d all like to see is a repeat of the D3/D300, D5/D500 parallel launch. Indeed, it would be the one thing I’d be strongly pursuing if I were in charge of Nikon’s product management. Ironically, the delay in the Z9II is what actually allows Nikon to consider another such parallel launch, as that would allow them to put EXPEED8 into a Z90 and sell it for the US$2500+ price point it’d likely need to be at. 

A dual FX/DX launch would give Nikon the quick re-use of EXPEED8 to keeps costs down, but it introduces a new problem: what’s the DX image sensor that goes with that? It would almost certainly have to be a variant of the Sony Semiconductor 26mp stacked sensor, which then puts that Z90 in the dreaded “only use of an image sensor” category and increases costs.

The other easily picked fruits in any potential future Nikon camera launch are these:

  • The “simple” FX — Nikon experimented with a reduced complexity entry model (part of which led to the ZR user interface) I called the Z3. I believe a variant of that model is still on the table, as small and simple is strongly sellable at the moment. I doubt that we’d get back to a US$999 FX model this way, but this would still be a very affordable option should it happen. Moreover, it could be morphed into a fixed lens compact very easily, and Nikon also needs a high quality fixed lens compact.
  • The 8K ZR — Basically take what was learned with the Z6III/ZR pairing and apply it one level higher, to the Z8 underpinnings. I suspect, however, that this would wait for EXPEED8 and whatever video options it adds.

You’ll notice that I didn’t put a Z7III into any of the above options. That’s because there are four angles Nikon could navigate to potentially satisfy Z7 upgrade requests:

  1. Pixels — simply go with EXPEED7 and more pixels. This is the landscape/architecture option. Yes, the camera could be used for other things, but the design points would emphasize those two categories first and foremost. Indeed, quick rolling shutter for video would be a low priority. The fact that this hasn’t happened probably indicates that Nikon rejected this option.
  2. Cheaper Z8 — Nikon is currently discounting the Z8 by US$900, which makes this idea troublesome, as that’s about the price point a Z7III with EXPEED7 and the current or modified image sensor would sit. That doesn’t accomplish much (it likely only picks up a few of the current Z7 and Z7II upgraders who didn’t make it to the Z8), though it does sustain the model.
  3. New Form Factor — Stick with the current image sensor, put in the EXPEED7 processor, but use Sony’s A#C approach by putting the result in a smaller body with an offset viewfinder. This puts a new form factor in play that could find it’s way to other models in the future (e.g. Z5II iteration).
  4. ZfII — Stick the Z7II image sensor into the Zf body and refine that body a bit. This solves both the Zf and Z7 iteration issues, though not all Z7/Z7II users would want the Zf body style.

None of those options is a slam dunk, which is why we haven’t seen a Z7II iteration yet.  I personally would have picked a combination of #1 and #3 (i.e. new form factor with higher pixel count). But that also produces a US$4000 camera with low sales volume. 

One of Nikon’s problems is that they’ve done an excellent job in building out their FX product line. We currently have the Z5II, Zf, ZR, Z6III, Z8, and Z9, which is a pretty broad range of full frame products and options that share a common set of features and functions and really differ only on performance and UX. I’d argue that the FX line is near complete and just needs maintaining. 

Which brings us back to DX. DX is not near complete. It’s also running mostly with older technology, as well. The biggest bang for the buck for Nikon would come in some form of Z30II, ZR Jr, Z70/90, and perhaps a 40mp ZfcII. But again, the issue Nikon has in DX really comes at the image sensor: they’ve been milking their 20mp creation for a decade now, and the DX image sensor now really needs refreshing. 

The problem with that, of course, is “refresh for all” or “use multiple DX sensors”? Nikon doesn’t really want to do the latter, and the former introduces other issues. Frankly, Nikon has been punting this decision down the road, and additional punts at this point start to fall into making existing users think that “Nikon gave up on DX.” I’d argue that the two recent DX lens launches (16-50mm f/2.8 VR DX and 35mm f/1.7 DX) suggest otherwise, but the demand is for new DX cameras more than it is for more DX lenses. 

Overall, it’s going to seem like a sparse year for new Z System cameras. But that’s been the case since 2021: we only get one or two new bodies a year, so a Z30II and Z9II would be par for Nikon’s current course. 

Nikon’s Mid-Range Plan (to 2030)

As part of their year-end financial wrap ups, Nikon has now published a new mid-range plan. In launching the new plan Nikon was brutal about how they did on their previous mid-range plan (2022-2025): they “exceeded plan” for two years but “substantially underperformed” for the last two years. Further: “Insufficient strengthening of competitiveness failed to deliver stable and expanding profitability."

That’s pretty evident from this graph:

Factors that impacted the Imaging group during that previous plan were strength in mirrorless cameras, the camera market expansion, plus a weak yen. But in the last year tariffs and soaring parts costs have cut into the group’s profits. However, let’s be clear: during the past mid-range plan Imaging was the only group within Nikon that showed a profit; all other groups show cumulative losses during the 2022-2025 period.

So what’s the new plan moving forward? Short answer: 25% revenue growth in Imaging by 2030. Longer answer: Nikon wants to use cash generated by the Imaging, Healthcare, and Industry groups to generate growth in Precision and Digital Manufacturing. The extra cash in Imaging will come from younger and upgrading users, plus cinema cameras and lenses. 

However, the following graph shows something interesting:

Essentially, Nikon is betting on a comeback in the Precision Equipment (semiconductor manufacturing) division. And not just a comeback, but substantive growth driving the overall company. The old tension of Imaging, then Precision, then Imaging, then Precision leading the company is back in spades. (I’d disagree with the above slide’s sneaky contention that Precision is in the “stable profit generation” realm; Nikon quietly labeled that with a future 2028 value, while the rest of the chart uses current, FY30, and FY35 numbers for their plots.)

As usual with public plans, there’s not a lot of detail, though a few things sneak through. Precision seems to think that they’ll be more competitive with immersion ArF lithography, while Imaging will have 80 Z-mount lenses by 2030 and be emphasizing updating current gear as well as expanding the cinema camera lineup. Meanwhile, new major corporate acquisitions are “on pause."

One problem I see is Nikon is counting on a resurrection of Precision at a time when bans of sales to China now has that country developing their own steppers and lithography systems. On the other hand, we’re talking about an area where delivering even 2 or 3 additional ArF units a year would have significant impact on revenue (Nikon forecasts 1 additional unit in the fiscal year just started).

Imaging in 2027 is forecast to increase revenue by about 3% while selling 10,000 fewer cameras (and the same amount of lenses). This seems to align with a Z9II and perhaps another higher end camera (cinema?) being introduced sometime this fiscal year (year ends March 31, 2027). 

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